Many companies are longing for THE best idea to develop their business or create new opportunities, and they logically rely on creative process, such as design thinking for example. However, apart from business departments “used to creativity”, it’s quite useful to learn how to manage creative profiles. Some people will tell you this is not as easy as it seems.
Creative people have their own motivation factors, sometimes puzzling. Understanding and accepting these particularities is a major point, as it requires being able to align their personal goals with the ambition of the project or the business, in a meaningful manner.
At first, a strong dose of intuition will be of great help, as intuition helps taking into account weak signals of human communication. Managers can also rely of four simple principles.